Olepangi Farm Illustrated Map

Illustration brings a richness and individualism to a brand that few other graphic elements can.

It does require an investment – bespoke illustration takes time and rare skill – but it’s then an asset which can be used time and again throughout a brand, paying for itself over and again.

In this case, the original brief was for a watercolour map of the wonderful Olepangi Farm. Instead, we agreed to illustrate it digitally, which gave us more flexibility for future use. This included both the full map and its individual elements. You can use each house and animal on its own to add depth to brochures, websites, and other materials.

It also allows us to add clever animations for future digital use. These could include parallax effects or hover animations like subtle bounce. This adds yet further value.

We’re at our very best when we’re in control of both the content (be it illustration, photography or moving image) and websites – the in-house workflow resulting in a seamless product.

Silverless has several illustrators, offering a wide range of styles — from digital watercolours to vector, traditional, and 3D illustration. In this case it was our newest recruit Phil, who put the hours in – see more of his work here.

If you think your brand could be lifted with some carefully planned and beautifully executed illustration, get in touch. We’d love to see what we can come up with.