Developing a new brand

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03.02.2021

Heritage Electrostatic Disinfecting

From a control-freak point of view, there’s nothing we like more than to be commissioned to create a new brand from scratch. It helps when you have a fantastic client like Michael trusting us to see things through.

As with any new brand, we spent time looking at the industry – learning everything we can about the business, the aims, the target audience, the competition, and how we can get ahead.

Marketing always – always – comes down to the same thing: what is your target demographic? Where do they live? What do they do, and what do they read and watch? How do we put our message in front of them, and if we can do that, how do we make sure they stand out? That journey starts with the logo.

 

A new logo

A cohesive brand is one that effectively communicates your story and your values. To that end we chose to pursue a modern, clean logo, with the vibrant green creating a clinical sense of freshness. It was important to get across the integrity and trust of this highly professional outfit.

If you’re starting a new business, or even reinventing an existing one, it’s impossible to overstate the importance of a strong professional brand from the start. A good brand will establish trust and professionalism in your business from the get go – quickly returning your investment.

 

A responsive single-page website

We designed and developed a simple, elegant, bespoke single-page website to establish a professional and cost-effective web presence. The site is mobile-friendly, easy for the client to update and super-fast. We provide hosting and monthly maintenance packages.

 

Printed material

We also put together a range of printed stationery to support sales. With a long history of working in the print industry, Silverless is ideally placed to get print quotes, help advise clients on paper-stock, print-finishes and distribution. Read more about our print services here.

 

Need help with your brand?

Silverless offers extremely competitive start-up packages for new businesses, and works as a brand-guardian for dozens of other long-term regular clients.

Speak to us if you’re thinking of starting a business, or if you want help revitalising your existing brand. We have over 15 years experience building brands from the ground up, consolidating existing brands, or simply working with already successful ones. Branding is what makes us tick – the narrative, the emotional bond, the control across the whole gamut of marketing material, from digital to physical.

 

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