01.10.2024
From Spirit Labels to a Full Brand Refresh for Cobbs Farm Shops
What started as a simple packaging project turned into a full brand transformation.
Last autumn, Cobbs Farm Shops came to us for label designs for their house spirits — gin, vodka, and rum. Having launched Silverless Gin ourselves, we were keen to get creative. But as we dug deeper, one thing became clear: the brand needed more than just new packaging.
Refreshing the Cobbs Identity
We worked with the Cobbs team to redefine their purpose and create a bold new brand direction that could flow across every touchpoint — from packaging to in-store marketing. The result? A brand ethos built around their passion for quality food:
“Fighting the Good Fight for Better Food.”
This inspired the creation of a Good Food Manifesto, now proudly displayed in stores, their head office, and online.
The New Look
We kept the iconic Cobbs logo but introduced:
- A fresh colour palette
- Illustrative elements for personality
- A refined typography system
The updated identity blends farm-shop authenticity with premium elegance, perfectly reflecting Cobbs’ values.
Finally, we wrapped everything up with comprehensive Brand Guidelines and team training — giving Cobbs the tools to keep the brand consistent for future campaigns and store openings.
