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Safari Marketing Specialists

Promoting safaris since 2004

Silverless is a UK and Kenya-based design studio specialising in promoting the safari industry.

From running safari camps to running marketing departments of tour operators, we have first-hand experience of the operational side of the safari industry. We combine this knowledge with our expertise in branding, design, photography and marketing to offer a unique service to an industry we love.

Our UK and Kenya-based team of content creators, designers, web developers and software engineers has worked with some of the most respected conservancies, properties, tour operators and DMCs in the industry, delivering websites, agent portals, branding, brochures, exhibition material and more.

We've worked with Niels and his team on digital and tradition design work across our website, brochures and other material. They've always taken the time to really understand what we've wanted, speeding up the process for us and ensuring the results are achieved more quickly - saving time and money. On some occasions Silverless has been a one stop shop, but where we've asked them to work with other professionals they've collaborated well. Highly recommended

Aardvark Safaris

Silverless understands our business, and understands what we need, still bearing in mind financial restraints. They work well with our staff and the printers or webmasters, deadlines and delivery.

Cheli & Peacock Safaris

It was an absolute pleasure dealing with Niels and his talented team at Silverless. Solid, even and consistently cool in high pressure situations.

Hidden Africa

Love the designs and Silverless really understood our brand and how to express this across digital and print.

Sense Earth

Why Silverless.

We have worked in the safari business across the board for two decades, managing camps and marketing departments, or supporting lodges, TOs, DMCs and more, from one-person start-ups to established giants with an international footprint.

01.

We managed camps

We have managed safari camps, so understand the logistics, pressures and workings of high-end camps.

02.

Marketing for tour operators

In previous careers, we have run the marketing for a number of UK tour operators, giving us an invaluable insight into the industry from the customer side.

03.

Top safari photographers

We have photographed over 70 lodges, establishing ourselves as one of the leading creatives in the industry, and giving us a broad overview of the product.

04.

Across the board

We have worked with hotels, lodges, DMCs and NGOs, giving us a broad understanding of the leisure and corporate sectors.

05.

Established

We are a well-established business with a team of over 12 based in our permanent studio in Marlborough. When you sign up with us, we're there for the long-term.

06.

Long-term relationships

We are extremely proud to retain clients for many years, and consider many of our clients to be friends. Important in a close-knit industry!

07.

Discretion

It’s a small industry, and we’ve worked in it for a long time. We are friendly, effective, and discrete.

08.

We are explorers

From growing up in Africa, to driving from Cape Town to London, we have a long-term love of Africa that makes all our work a labour of love.

What we do

Websites

We design and build bespoke websites of any size and complexity.

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Software services

We design, build and maintain agent portals, digital asset management systems, CRMs and booking engines.

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Brand creation & brand management

We create new brands and we consolidate existing brands.

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Design for print

We design brochures, menus, vehicle livery, exhibition banners and much more

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Bespoke maps & Illustration

We create hand-drawn maps, interactive digital maps and bespoke illustration and animation.

Photography & Film

We photograph and film lodges, activities, wildlife and people.

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Current Offers

FREE DIGITAL MARKETING AUDIT

A top-level SEO overview of your website as well as audit of existing paid media activities (if applicable) or identification of paid media opportunities. We will produce a tailored report of easy fixes, tag analysis and recommendations to improve the visibility and ranking of your site. – Please note that this is not a comprehensive overview, which may be commissioned and quoted on seperately depending on individual requirements.

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FREE WEBSITE PERFORMANCE AUDIT

A general health-check for your website. We will check and report on issues such as broken links, site speed, out-of-date plugins and mobile device glitches which may be holding your site back. – Please note that this is not a comprehensive audit, which may be commissioned and quoted on seperately depending on individual requirements.

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FREE WEB HOSTING

First year free hosting for any new websites built by Silverless for ATTA members.

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FREE WEBSITE migration

Free migration of your website to our premium servers. Please note that we are only able to offer maintenance contracts on websites hosted by us. – This offer is only applicable to supported websites. We can determine if your site is eligable through the free site performance audit.

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Frequently Asked Questions

Where are you based?

Answer

Our studio is based in Marlborough, Wiltshire, although the founders Niels and Emma van Gijn currently live in Gilgil, Kenya, with their children.

Do you provide consultation services?

Answer

Yes. With two decades experience in the industry, we have plenty of advice to offer. We offer structured web audits, digital marketing audits, and brand audits, but can also provide specific consultation on other areas if required.

Do you offer support for websites?

Answer

Yes. We provide monthly maintenance contracts, where we keep an overview of websites that we host, and make sure that they are secure, performant, and all plugins up to date.

Can you maintain my existing website?

Answer

Usually. Our websites are built bespoke around the WordPress CMS, so as long as your website is a WordPress website (the vast majority of sites are), we are comfortable taking over the maintenance and hosting of your site.

Can you manage print and delivery?

Answer

Yes. We have a long history working in the print industry, and we are very comfortable to provide print management services, helping our clients navigate the myriad options available for print finishes and environmental considerations.

Are you expensive?

Answer

We think we’re very good value! Whilst we do not charge London agency rates, we are nevertheless a UK-based studio, with a team of full-time designers and web developers. Our size and experience means that our processes and systems streamline our projects, whilst our range of in-house skills keeps things cohesive and economical. Our team is big enough to provide support throughout the year, and for years to come.