25.03.2025
London Underground Campaign for William Richards Sash Windows
We kicked off the year with a rapid-fire brief from William Richards, specialists in high-end, heritage sash windows and doors. Their goal? Make some noise in London — by showing just how quiet their windows can be.
The brief: quick turnaround, big impact
With only four days to deliver, and no time for a fresh shoot, we worked fast. A quick ideas workshop gave us a few creative routes, but one rose to the top: Sashhhh — a simple, striking headline that highlights William Richards’ quieter, greener, warmer proposition.
Reaching the right audience, in the right places
The campaign rolled out across key London Underground stations — including Clapham, Fulham, Chiswick and Kew Gardens — targeting neighbourhoods rich in period homes and traditional architecture. It’s a message designed to connect with homeowners who care about preserving charm and improving performance.
A brand that balances premium with approachable
William Richards already had a clear brand tone — expert and premium, but also warm and personable. Our job was to reflect that in a way that stood out on busy commuter platforms, while staying true to their core values.
Their new campaign brings that balance to life — clean visuals, clever messaging, and a strong connection with the people they’re trying to reach.
Check them out and read more about the campaign here.
