Wine in a can – product design

And now for something completely different. Whilst we’re working on some ongoing large-scale software projects, it’s always great to work on something a bit more lighthearted. I often bang on about how we do everything in-house – illustration, web design & development, branding etc. etc. We do like that control…

In reality, we often inherit brand elements — like a beloved logo, existing website and sometimes great illustrations to work with.

That was the case with Fiona’s fantastic paintings, which we enthusiastically incorporated into a design for Rebel Wines‘ new little can designs. We embraced the vibrancy and vintage feel of Fiona’s illustrations, and went for something that we felt would look good together and would catch the eye. This is a fun brand – and the product has to reflect that.

Designing products carries huge responsibility — success often depends on shelf appeal, which relies heavily on design and illustration. That creativity must be balanced with strict guidelines on what information appears, where it’s placed, and at what size. Early indications are that Rebel Wine cans are popular!

At Silverless we have years of experience designing products and brands – taking the first inklings of an idea all the way through to full-scale production.

Lots of time and emotion, as well as money, go into a product. Can you afford for it not to get the attention it deserves? Good design will open doors.