When BKR, a leading global accountancy association, asked us to pitch for their full rebrand and website redesign, we saw a huge opportunity. Their old branding and clunky site no longer reflected their reputation or reach — so our goal was to bring them firmly into the modern era.

The Challenge

BKR needed more than a facelift. They needed:

• A brand story that captured their values
• A visual identity that felt confident and professional
• A website that worked seamlessly for a global membership network

Our in-house ability to deliver both the brand transformation and web build made us the right fit.

The Solution

We guided BKR through our four-phase process:

• Discover – Research, interviews, and workshops with senior leadership
• Define – Crafting the brand story and positioning
• Design – Developing the new look, logo, and creative assets
• Deliver – A complete set of brand guidelines

The refreshed brand centred on the idea of The Expansive Power of Community. We redefined BKR into three core pillars — Business, Knowledge, Relationships — inspiring a distinctive design system built around a flexible three-column graphic device. Bold colours, modern typography, and in-house photography completed the transformation.

On the web side, we built a secure, member-focused platform designed for collaboration and knowledge sharing. Through careful planning and agile feedback loops, we launched both the brand and the website in time for BKR’s Washington DC conference.

The result? A confident, future-ready brand with a digital experience to match. Explore the new site.