02.10.2025
Elevating the Mansfield Care Branding
When Mansfield Care Group approached us in January, they had a clear challenge: their brand identity was in place but hadn’t been consistently applied across their platforms. For a company positioning itself in the luxury care home market, it was crucial to present a polished, high-end look and feel that matched the interiors of their new bespoke care homes.
A Fresh Start with Creative Freedom
With a brand-new care home opening on the horizon — and no active agency handover — Mansfield needed quick, reliable creative support. While this presented pressure, it also gave us freedom to recommend the best ways to apply and evolve their brand across all touch-points.
What We Delivered
So far, our work has included:
- A full health check of the website’s technical set-up and styling
- Press adverts to support awareness campaigns
- Banners and promotional materials
- A suite of print assets, from brochures and folders to flyers, internal documents, and templates
Together, these updates ensure the brand consistently reflects Mansfield’s premium positioning.
Partnership in Action
This project is also a perfect example of the Silverless and Talking Stick partnership. By pitching together, we combined our strengths to deliver design, print, web, and digital marketing under one joined-up strategy — giving Mansfield a seamless solution for their ongoing brand and communications needs.
With their first luxury care home now open, Mansfield is set to make a strong impression on residents and families alike — and we’re proud to have played a role in shaping that story.
