25.03.2025
London Underground Campaign for William Richards Sash Windows
The year started with a fast-turnaround brief from a new client, William Richards, makers of premium quality, heritage windows and doors, who were keen to further tap into the lucrative London market.
They needed a design and an idea that conveyed their key benefits in an eye-catching way and that captured the essence of their brand – professional, premium yet warm and approachable. With 4 days to deliver, there was no time to shoot anything new, so we ran an ideas workshop and presented several creative directions. The simple statement won the day with the client and the Sashhhh advert was born, focussing on their quieter, warmer, greener proposition.
The campaign has been strategically placed in areas where period homes and traditional architecture thrive, connecting with their target market on a daily basis. Stations include; Clapham, Fulham, Chiswick and Kew Gardens.
William Richards are passionate about preserving and enhancing the beauty of London’s homes. Their new Tube campaign is just one way they’re making it easier for homeowners to discover the benefits of expertly crafted sash windows. Check them out and read more about the campaign here.
