31.03.2018
Early Ramsbury designs
The final product is usually the pointy bit of a very large wedge of ideas, failures and compromises.
Sometimes I feel quite attached to what was left on the cutting room floor, and the designs for Ramsbury’s wonderful beer were one such instance.
Why do I prefer the rejected design? Maybe it’s because I drew it, and I can remember every stroke, and remember the work that went into the weight of the swirls, and the balance of the white space. It’s tough to start again once you’re a long way down a certain road.
Design shouldn’t be about ego though – it’s not about what I like, but about what best promotes a product to the target audience. There’s always a delicate balance to be had between having confidence in your ideas, and respecting a client who often knows their market better than you.
