Behind the scenes


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Early Ramsbury designs

The final product is usually the pointy bit of a very large wedge of ideas, failures and compromises.

Sometimes I feel quite attached to what was left on the cutting room floor, and the designs for Ramsbury’s wonderful beer were one such instance.

Why do I prefer the rejected design? Maybe it’s because I  drew it, and I can remember every stroke, and remember the work that went into the weight of the swirls, and the balance of the white space. It’s tough to start again once you’re a long way down a certain road.

Design shouldn’t be about ego though – it’s not about what I like, but about what best promotes a product to the target audience. There’s always a delicate balance to be had between having confidence in your ideas, and respecting a client who often knows their market better than you.

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