Creating and growing brands
We help you work out what your business stands for, how to talk about it, and how it should look.
Some clients know what sets them apart—we help them say it clearly. Others need help figuring it out from the ground up.
What’s involved in branding work?
This depends on what you need. We often work on:
- Brand positioning – what makes you different from the competition
- Messaging – brand story, straplines, tone of voice
- Visual identity – logos, colour palettes, typography and overall look
- Brand guidelines – a simple, useful document that make things clear internally and to external partners
We don’t offer rigid packages. We create solutions tailored to your needs and budget.
How do we figure out what your brand stands for?
We talk to you, your team, and any other key stakeholders. Together, we unpack what your business is really about and what it needs to communicate.
We’ll lead and do a lot of thinking on your behalf but it’s very much a collaborative process – our aim is to present you with an articulation of your brand that feels authentic and true to your vision.
Do you only work with new businesses?
We work with all kinds of businesses, at different stages in their growth.
- Startups just figuring things out
- Older businesses that need to refresh or reposition
- Established teams that want to bring clarity to how they present themselves
- Existing brands launching new products or services
Whether you’re starting from scratch or rebuilding something that’s already live, we can help.
How is this different from other creative agencies?
We’ve gone through the same process ourselves. When we launched Silverless Gin, we had to ask ourselves all the same questions we ask our clients. It gave us a better understanding of how branding actually works when it’s out in the real world—under pressure, on shelves, in people’s hands.
Not sure where to start with branding?
We’re very happy to have an informal chat and help you work out what you actually need—and whether we’re the right fit.