T-Squared

T-Squared

T-Squared was introduced to us by our sister agency, Talking Stick, who we often partner with on client projects—combining our design and development skills with their SEO and advertising expertise.

T-Squared operates in a highly technical space across various industries. Although new territory for us, our background with engineering and manufacturing clients helped us quickly understand their needs and how to reflect them on the website.

Content played a central role in this project, requiring us to quickly grasp T-Squared’s offering to communicate it clearly.

Case studies were a major focus, so we prioritised user experience in wireframing—building them as a custom post type for easy tagging and reuse, keeping them visible and relevant throughout the site.

Although T-Squared had an established brand, which limited visual design freedom, it let us focus on content structure and mapping—ensuring the brand delivered the right message, clearly and effectively.