The story of a Global Rebrand

BKR, a global accountancy Association, sought a rebrand and website overhaul to modernise their outdated image. Silverless won the bid by offering in-house expertise for both tasks. Through exhaustive research and workshops, we developed a brand story focusing on harnessing the power of community and encapsulated in the acronym: Business, Knowledge, Relationships (BKR).

The design incorporated this concept with three ascenders, symbolising the three new pillars of the brand. We designed and built the website and new member forum to effectively convey the brand message and facilitate member interaction. A close collaboration with BKR's leadership ensured transparency and timely delivery.

Despite a tight deadline, we successfully launched the refreshed brand and website at their annual conference in Washington DC. This project showcases our ability to comprehensively enhance brands through strategy, design and website solutions, all in-house.

Brand Strategy






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