Be Norfolk

The BeNorfolk project is designed to develop off-season tourism in Norfolk in a sustainable way.

Silverless was selected to deliver the brand and web platform that stands at the centre of this €24.5m project, co-financed through the European Regional Development fund, through the Interreg France (Channel) England Programme.

Working directly with Norfolk County Council, Silverless chaired workshops and discovery groups, before developing and delivering a name and look, and applying the new brand to a website that allows users to find, collate and share activities across the county.

Working to a strict deadline and budget, we navigated complex GDPR and accessibility requirements to allow features such as sharing itineraries and searching through activity categories.

Brand

Web

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