Why unique, high-quality content matters
10% of all photography ever created has been taken in the last 12 months.
This astonishing statistic is thanks to the meteoric advances in smartphone camera technology, but it also means that it now takes a lot more to cut through the constant bombardment of visual noise.
Unique film and photography should be invested in as a crucial business asset. Too often great marketing strategy is let down by a failure to budget for quality content.
Recent studies highlight that online content with good imagery benefits from 94% more traffic than those with poor pictures.